Jeremy Irons narrates Heal the Bay Mockumentary – “The Majestic Plastic Bag”

SANTA MONICA, Calif. Aug. 16, 2010 – As the California Senate prepares to vote on AB 1998, Heal the Bay, an environmental watchdog organization that promotes safe, clean and healthy coastal waters has released a film [http://www.healthebay.org/mockumentary/] charting the “lifecycle” of a plastic bag to promote awareness of plastic pollution in California and beyond.

The mockumentary, filmed in the style of a nature channel documentary program and playfully titled “The Majestic Plastic Bag,” is narrated by Academy Award-winner Jeremy Irons and tracks the “migration” of a plastic bag from a grocery store parking lot to the “Great Pacific Garbage Patch” in the Pacific Ocean.

Though lighthearted in tone, the short film hammers home the stark reality of California’s plastic bag pollution situation: 19 billion bags are used every year, creating over 123,000 tons of unnecessary waste, costing taxpayers $25 million in cleanup costs a year. Less than five percent of all single-use plastic bags are recycled, with many ending up as litter and in the ocean as plastic pollution.

“Rather than lecturing the audience, we wanted to create a film that would capture people’s attention with humor,” said Mark Gold, president of Heal the Bay. “At the same time, we saw this as subversive way to make viewers realize the serious, far-reaching problem of single-use plastic bag pollution.” READ THE ARTICLE HERE and visit http://www.healthebay.org for more information on this California bill to reduce plastic bag pollution.

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